The explosion of beauty products in the last decade, and specifically organic beauty products, has got many brands and the users thinking about the impact on environment. From considered production to purchase, sustainability is key to brands and their users, and a veritable step towards being kinder to the planet. But often, jargons take center stage and the sustainability conversation gets drowned out. Considering that the cosmetics industry around the world produces 120 billion units of packaging alone, means that there is a gap between intent and action.
Here are top five ways of staying true to sustainability and walking the talk.
Organic beauty brands often lend their voice to daily all-natural skin rituals, which can sometimes be complicated and unachievable. The magic is in the simplicity. Streamlining the message for letting your consumers know about using one product in multiple ways, or ensuring that you are not encouraging profusion in purchase is the very first authentic step that a brand can take towards creating a sustainable organic skincare brand. There needs to be a balance of transparency and mindfulness in encouraging use of your products as well as staying true to your sustainable efforts. For example, at Cinnamon Soul, we communicate the benefits of the Daily Detox soap and the beard oils to our gentlemen consumers. Just with these two products they can have an uncomplicated routine to nourish their skin and beard and do not need anything else over and above this.
Sourcing 100% natural and ethical ingredients from around the world is the second most important thing for an organic skincare brand. While sourcing the very best ingredient is key, there has to be an eye on the carbon footprint of bringing it till your production unit. At Cinnamon Soul, we source the very best olive oil from Spain but for other oils, we look at India’s vast sourcing base. The same goes for other ingredients. We look for the purest available ingredients that can be sourced from the closest destination. We also connect only with partners who pay above market wages and decent working conditions. When the entire supply chain works with a single motive, the eventual brand is bound to have sustainability in its DNA.
Waste During Production
One of the often evaded points to keep in mind is waste production during creation of the product. Cautious use of water and other resources and correct waste management on site is imperative to the sustainability of the brand.
The product may be 100% natural, without any artificial colors or aromas and absolutely sulphate and paraben-free, but does it tick the boxes on sustainable packaging? Look at the number of layers and materials of packaging to keep a check on wastefulness. Try and use recyclable materials and glass instead of plastic as much as possible. The 120 billion units of packaging that we spoke about earlier ends up in oceans and landfills, as toxic products. Use environment friendly packaging for lesser impact on the earth.
When water is used to wash products like soaps, body oils, face wash and cleansers from the body, remember that the same water is entering the ground system. Check if the products have anything harmful for the soil and how will it impact the earth. For the user, soaps should be stored in a dry, aired out dish so there is no wastage of the product.
At Cinnamon Soul, we ensure that our skincare products are sustainably sourced, environmentally friendly, safe and most importantly, effective for the end user. Organic and cruelty-free with no compromises on quality is the core of our brand. We have only one simple rule – every aspect of the business needs to do an individual sustainability check to fit into the overall Cinnamon Soul story sustainability effort.